THE CUSTOMIZED ROSENTHAL & APA
SMILE MAKEOVER & ONE-DAY WRINKLE ERASER
Instant Image Enhancement Fix

New York Dentists, Drs. Larry Rosenthal & Michael Apa,
Masters the Scalpel-Free Face Lift

A Smile Makeover, also known as a "Cosmetic Smile Lift", by Drs. Larry Rosenthal and Michael Apa is easy, painless and can change your entire appearance overnight! You'll see results in a more youthful looking smile that will make friends and relatives wonder what's different -- a new hairstyle, sudden weight loss, plastic surgery? No one would imagine that a visit to the dentist could generate image enhancing, life-changing results. Customers travel from all across the world to have their smiles recreated by Drs. Rosenthal and Apa.

A Smile Makeover takes as little as one week to complete. The procedure starts with an initial consultation where patients can view a simulated version of their future smile makeover via computer imaging. Imaging allows the doctor and the patient to decide together what would be the most beautiful, natural-looking smile achievable.

Because each patient is different, Drs. Rosenthal and Apa assesses several factors which impact the outcome of the smile, including:

· FACE SHAPE
· TOOTH COLOR
· TOOTH SIZE

New York Dentists, Dr Larry Rosenthal and Dr Michael Apa
30 East 76th Street, New York, NY 10021

The Larry Rosenthal Institute for Aesthetic Dentistry at the New York University College of Dentistry is the nation's first comprehensive program to train dentists in the burgeoning field of aesthetic dentistry. This 9,000-square-foot, state-of-the-art facility houses 15 treatment areas, a 52-seat amphitheater, a conference room with remote broadcast capabilities, and a large laboratory with a demonstration area.

The Rosenthal Group Philosophy
Drs. Rosenthal and Apa and their entire team of dental professionals believe that improving patients' smiles through conservative, non-evasive cosmetic dental techniques has a positive impact on their overall appearance and self-confidence. Among other procedures, Drs. Rosenthal and Apa are famous for his porcelain veneer process and his signature scalpel-free "cosmetic smile lift," which gives the patient a more youthful appearance literally erasing years off of their patients' smiles.

The Rosenthal team believes that a trip to the dentist need not involve pain or discomfort, and therefore goes out of its way to make each visit not only tolerable, but enjoyable. It is this philosophy that distinguishes Dr. Rosenthal from the rest of the field and earned him the honor of being the first dentist ever awarded the "International Five-Star Diamond Award" by The American Academy of Hospitality Sciences.

This lifetime achievement award, typically reserved for hotels, restaurants, and other establishments traditionally associated with the hospitality industry, cited Dr. Rosenthal as an "innovator, artist, and leader in the field of aesthetic dentistry." The Academy is governed by a board of internationally-renowned trustees, which oversees the decision to recognize establishments and organizations worldwide for their outstanding commitment to hospitality within their category and classification.

A native New Yorker, Dr. Rosenthal lives in Manhattan with his wife, Sandy, and their son, Eric.

Michael A. Apa, D.D.S.

A graduate of New York University College of Dentistry, Dr. Michael Apa is a partner in The Rosenthal Group, a private aesthetic dentistry practice in New York City led by Dr. Larry Rosenthal. After a general practice residency at New York Methodist Hospital and completing a one-year clinical concentration program in cosmetic dentistry at New York University, Dr. Apa concentrates exclusively on aesthetic and restorative dentistry at The Rosenthal Group.

Through conservative, non-evasive cosmetic dental procedures, The Rosenthal Group positively impacts patients’ overall appearance and self-confidence.
Widely recognized for their work in facial aesthetics including, their signature, scalpel-free “cosmetic smile lift,” Dr. Rosenthal and Dr. Apa use customized porcelain veneers to rejuvenate the smile and create a more youthful look—literally erasing years off a patient’s face. A pioneer in the field, The Rosenthal Group’s expert technique can be seen in the million-dollar smiles of celebrities that include Chloe Sevigny, Bridget Hall, Natasha Richardson, Vera Wang and Donald Trump.

Firm believers that a trip to the dentist need not involve pain or discomfort, The Rosenthal Group’s spa-like amenities and top-notch services set it apart—earning Dr. Rosenthal the honor of being the first dentist to be granted the “International Five Star Diamond Award” by The American Academy of Hospitality Sciences. Governed by a board of internationally renowned trustees, the lifetime achievement award is typically reserved exclusively for hotels, restaurants and other establishments within the hospitality industry.

Founder of the New York University Aesthetic Dental Society in association with the American Academy of Cosmetic Dentistry (AACD), Dr. Apa is a clinical instructor for the “Aesthetic Advantage” continuing education program at The Rosenthal Institute for Aesthetic Dentistry at New York University College , as well as a clinical professor for students at the College of Dentistry. Dr. Michael Apa is a member of the American Dental Association (ADA), the American Academy of Cosmetic Dentistry (AACD), the American Academy of Esthetic Dentistry, Academy of General Dentistry (AGD) and has been published in the AACD’s highly accredited, Journal of Cosmetic Dentistry.

Contact: 212-794-9600

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